Digital Presence Helps Build Brand Awareness

Having an online/digital presence in today’s world is business growing exposure. If your business is not yet online, you’re missing out on a lot of things.

In our previous blog, we discussed how some of the offices are still using books instead of computers, in this particular blog, we will see how digital presence helps build brand awareness.

We will see how a digital presence helps build brand awareness. Thereafter, we will see how brand awareness helps you bring more number of customers.

In the blog, we will also see how you will get started with the digital presence. Questions like What are the places where you can start with a digital presence? So, let’s begin the guide.

Why does Your Company need to Have an Online Presence?

You need an online presence if you want to succeed in Digital India.

An online presence is more than just having a website.

It includes everything your brand does online, like social media profiles, online listings, and even content you publish. In simple words, your brands should be present in all the major platforms where your customers are.  This online visibility helps people find you. They can also know and learn about your services, and trust your brand.

Here are a few reasons why your company needs a digital presence:

• Reach More Customers: Millions of people use the internet every day. With a strong online presence, you can reach a wide audience. Now, you’re not just limited to the local area where your office is at.
• Build Trust: People trust businesses they can find online. They should be easy to contact to ensure that they are not another scam.
• 24/7 Availability: Unlike a physical store, your online presence works 24/7. So, a person can message you anytime. You can reply to them on your own time.
• Compete with Others: If your competitors are online, you need to be there too.

Top Platforms Where Your Brand Can Have Digital Presence

Remember the first line? Online presence is more than just a website. So, here are some of the places where you need to be. We will start with a website.

(a) Website

A website is the first thing most businesses need for a digital presence. It’s like your store or office online.

A good website gives information about your services, contact details, and customer reviews. For starters, you don’t need fancy stuff.

For a logistics company, having a website means customers can easily check your services, see the areas you cover, and even get quotes online. If you have the budget, you can also add the tracking package when you want.

(b) Social Media

Every single person is on social media these days. So, it’s safe to say that all your customers are also on social media.

Social media is a powerful tool for brand awareness. Platforms like Facebook, Instagram, Twitter, and LinkedIn let you connect with your audience.

Posting more on social media will help you a lot to increase your brand presence. In this way, your customers can find you and buy from you.

(c) Blogging

Quite old but yet one of the most powerful ways of building your online presence. You can write about how can someone use your website or application. For example, you can write about “How to track your package at XYZ logistics?”. This informative post will help your customers.

(d) YouTube

If you have a camera or editor, you can start creating YT videos.

(e) Google Business Listing

Above all, let’s talk about the most important thing you will need to create a great online presence for your brand.

Google Business Listing is a must for local businesses.

When you do a Google search, you see some of the business cards. If you want to get your business there, you need to get listed on Google My Business. It helps people find your location, see your business hours, get a basic overview of the company, read posts if you have any, and most importantly, your customers can read reviews.

If you search for a local logistics company, you will often see a map and company details at the top of the search page. This happens because of Google Business Listings. It makes it easier for people to find and contact you.

(f) Other Emerging Platforms

Now, depending on the type of business you’re in, you can start with the emerging platforms. For instance, if you’re selling products in bulk, you can make sure that you’re using the right business listing platform. India Mart is one of them.

In the same way, if you have more videos shot for your business, you can always upload them on multiple platforms.

So, you need to keep an eye on all the online platforms as the platforms keep changing in the digital world.

How Does Digital Presence Help Your Brand Grow?

A strong digital presence is key to brand growth. Let’s see how it helps:

• Increases Visibility: Your brands get more visibility from every platform.
• Improves Customer Engagement: Social media allows you to engage with your customers directly. You can reply to their comments, answer questions, or solve problems they face. This interaction helps build loyalty.
• Boosts Trust and Credibility: People search online before they buy from you.
• Generates Leads: Contact pages will get you more leads. Whether it;’s from the website from GMB or from social media.

How to Start Creating Your Digital Presence?

Building a digital presence doesn’t have to be difficult. Start small and grow as you get more comfortable.

Start with Social Media Accounts

Social media is an easy and free way to start your digital presence.

Create a profile on platforms like Facebook, Instagram, X, or LinkedIn. You can create on all of these or choose 2.

Post regularly about your services, your team, regular promotional posts, your products, and your achievements. Social media makes your business visible to a wide audience and helps you engage with potential customers.

Create a Google Business Listing

Next is to do another free thing.

If you have a physical office or location, create a Google Business Listing. You can hire a company to optimize it. However, it’s not the most important part. Mainly, it’s a one-time cost. So, it’s surely fine to pay for it.

Develop a Website

If you have the budget, create a professional website. It doesn’t have to be complex. Start with a simple site that tells people who you are, what you do, and how they can contact you. A one-page site is also more than enough for starters.

A website is important as it gives your business credibility. It’s also a place where you can direct people who want more detailed information.

Grow Step by Step

You don’t have to do everything at once. Start with a few social media accounts and a Google Business Listing. Once you have more resources, add a website and start blogging. The key is to be consistent.

So, make sure that you keep posting, keep updating, and keep engaging with your audience. We highly recommend you repurpose the same content on multiple platforms. So, you can upload the same videos on Instagram, YouTube, etc.

Conclusion

To conclude, this is how online presence or digital presence helps build brand awareness which eventually helps you get more customers and also increases the branding. There are multiple ways to start your online presence, you can start with social media, and then do the rest of the things as needed.

It’s important to have a brand presence online. If you don’t have the budget, you can always start with the free platforms. Thereafter, once you have the budget, you can start with more number of platforms.