Social Media Marketing

When it comes to social media marketing, there are tons of benefits you can get.

There are already millions of users who are using social media. It will increase as the country becomes more and more digital. With new platforms emerging and the internet reaching even the villages, it has become of utmost importance for anyone to start using social media marketing. There are many social media marketing benefits which we will discuss here.

(a) Brand Presence

One of the most significant advantages of social media marketing is to create your brand presence. As you know, people will only buy from you if they know about your brand. So, you will have to create a perfect brand.

With millions of people scrolling through their social media feeds daily, brands need to be visible online. For instance, Indian brands like Zomato and Swiggy are using the power of social media to create a strong brand presence.

If you’re active on social media, you will surely see their comments and engagement. They constantly engage with their audience through witty replies to comments, fun posts, and unique content. This not only keeps their existing customers engaged but also attracts new ones. By having a robust social media presence, businesses can ensure that their brand stays top of the minds of consumers.

(b) People are on Social Media All the Time

It’s no secret that people are addicted to social media.

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, users spend a lot of their time on these platforms daily. You can see people around you. They will surely be using at least one of these social platforms actively.

This presents a unique opportunity for businesses to market their products and services to an engaged and mostly, targeted audience. According to a report by the Global Statistics, users spend an average of 2 hours and 24 minutes per day on social media. This high usage rate means that your marketing messages have a higher chance of being seen and acted upon. So, you can easily market your product on social media and your product will surely be seen by many users.

(c) Targeting

One of the most powerful features of social media marketing is the ability to target specific audiences. Platforms like Facebook, Instagram, and LinkedIn offer advanced targeting options that allow businesses to reach users based on demographics, interests, behaviors, and more.

Yes, if you have not used social media marketing before, you will love to explore this feature. You cannot just target using the basic targeting options but there are many more options. The major targeting options you will get are on Facebook and Instagram. Therefore, people prefer to run ads on FB or Instagram.

You can create multiple audiences and run as many ads as you want. This means you can focus your marketing efforts on reaching the right people who are most likely to be interested in your products or services.

For example, you can target users based on their age, location, interests, and even their online behavior.

So, all you need to do is to know your target audience who will mostly buy from you. It’s highly recommended to target the right audience after doing your research. On the positive side, you can also let social media do the work. They also have an option using which you can let the AI do the work. It will automatically start targeting the right users. It’s pretty much helpful.

(d) Know About Your Audience

It’s important to know your audience if you want your business to succeed.
Once you know your audience, you can easily ensure that your product and marketing are going great.
This direct communication allows for real-time feedback. So, let’s say you posted something about the features of your product. A person might comment if they needed that feature or not. In the same way, they can also provide suggestions for the same.
The best example of this is our own company. Bharat Software Solutions (BSS) used social media to connect with our audience and gather feedback which helped us introduce new features for our Transport Management Software (TMS).
By posting stories, conducting polls, and asking questions, we were able to understand our customers better.

(e) Leads and Revenue

Social media marketing is a great way to get more leads and boost revenue. By sharing interesting content and running targeted ads, businesses can attract potential customers. Remember, we are covering social media marketing benefits. So, a marketing strategy is as good as useless if it doesn’t generate revenue for your business.

Social media platforms have tools like lead forms, call-to-action buttons, engagement options, and direct messaging. Using these tools, you can turn social media interactions into real business opportunities.

You can ask your users for anything using these strategies. The more people see and engage with your posts, the more traffic your website gets. If you don’t have a website, you can also use the lead form as we mentioned above. This usually means more inquiries and more sales.

(f) Affordable

Social media marketing is much cheaper than traditional marketing methods. Let’s take the example of the other marketing strategies. If you’re planning to do offline marketing, it will cost you a lot for the print media or even hoarding/billboard.

If you take the best area in Delhi for hoarding, it will cost you lakhs per month just for a single hoarding. In the same way, other things like print ads, TV commercials, and other offline marketing strategies can cost a lot and often don’t target specific audiences well.

With social media marketing, you can set and adjust your budget easily. Even if you don’t have a lot to spend, you can still see great results by targeting the right audience. If you just take out one billboard and spend the same amount of money on social ads, you will get more returns. That’s why, we highly recommend running social media ads. It’s much more affordable.

This affordability makes social media marketing a good option for businesses of all sizes from small startups to big companies. If you’re a small company, you can even start by spending just 100 rupees a day. That’s right, just 100. Interesting, right? You will stay ahead of your competition when you start social media marketing. Let’s talk about competitive advantage.

(g) Competitive Advantage

Having a strong social media presence gives you an edge over competitors. When a person wants to buy a product, they research more about it. So, when there is a buzz of the same company on social media as well, they are more likely to buy from you. Therefore, you will get a competitive advantage when you are on social media.

Further, social media also lets you keep an eye on your competitors and see what they’re doing. This helps you differentiate your brand and offer something unique. That’s where we again take the same example of Bharat Software. We are ahead of our competitors because we are active on social media platforms, and we take all the social media marketing benefits.

Summary

In conclusion, social media marketing offers numerous benefits for businesses.

From enhancing brand presence and engaging with your audience to generating leads and driving revenue, social media marketing benefits are enormous. You can get complete advantage of all these things at once.

We highly recommend you take advantage of social media marketing benefits. However, if you’re only able to do the organic marketing, you will still get most of these benefits. Before you start, make sure you improve your existing profiles. Don’t just create posts, make sure that all your posts make sense and are targeted to your product and audience. In this way, you can take the full social media advantage.